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Company: The Boutique Workplace Company
Industry: Flexible Office Space
Size: 40 locations in the UK, managing 8,000 desks across 1,000 offices
As one of the most established providers of flexible office space, Boutique handles an immense volume of inbound leads, primarily sourced from brokers and agents. Each month, they receive more than 1,000 enquiries.
Despite their strong presence in the market, the company's sales team faced several challenges:
-> High volume of transactional leads: the majority of sales enquiries came from brokers, requiring swift and precise responses.
-> Maintaining fast response times: delays in responding to leads impacted conversion rates, and keeping up with their best-in-class response time was proving to be challenging.
-> Time-consuming manual processes: sales reps spent over an hour processing each lead, modifying details, and manually matching prospects with available office options.
-> Risk of human error: manual data entry and processing increased the risk of mistakes, leading to missed opportunities.
This led to a highly resource-intensive sales operation: a central sales team of three was fully occupied with data entry and administrative tasks rather than focusing on converting enquiries.
To address these challenges, the company integrated Orchestry's AI agents into their sales process.
The AI-powered sales agent streamlined lead management through:
-> Instant responses: the AI agent responds immediately, includes personalized office options, and addresses any questions or concerns from the lead or broker.
-> Automated CRM record entry: Incoming enquiries are automatically logged in the CRM, categorized, and enriched with relevant details.
-> Automated duplicate checks: broker leads are automatically deduplicated, and accept/reject communication is fully managed by the agent.
The impact of Orchestry AI was immediate and measurable:
-> Faster response times: the AI agent reduced lead response time from an hour from enquiry received, logged, and availability pitched to just minutes.
-> Improved conversion rates: by delivering faster, more accurate responses, the company anticipates an increase in conversion rates beyond what is currently possible with manual labor.
-> Operational efficiency: Sales and operations teams reclaimed valuable time, allowing them to focus on strategic initiatives rather than administrative tasks.
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